College of the Arts Rebrand
Azusa Pacific University's College of the Arts (COTA) tasked me with refreshing their brand identity. I sought to preserve the school's legacy and elements of previous branding while setting COTA apart as a community for artists. This rebrand was jumpstarted by three pieces of marketing collateral: a program booklet, a newsletter, and graduation signage.
Program Booklet
38-page information booklet outlining undergraduate and graduate programs
![](https://cdn.myportfolio.com/b94ac6db-4196-4ead-95f7-211724ba6d84/b9f66555-2c4b-472f-a041-7d7c96c01f66_rw_3840.jpg?h=5c47bf17da1e9a10534b5b7fb88248a7)
![](https://cdn.myportfolio.com/b94ac6db-4196-4ead-95f7-211724ba6d84/c5b9b412-4a45-4989-96ed-31f7f34c4844_rw_3840.jpg?h=1e89caf5b0021f18ce5a71b254582711)
![](https://cdn.myportfolio.com/b94ac6db-4196-4ead-95f7-211724ba6d84/017ab0c3-1864-46ae-971a-609c981bd362_rw_3840.jpg?h=1270387e0bc924b8ab2ad96a751c08c3)
![](https://cdn.myportfolio.com/b94ac6db-4196-4ead-95f7-211724ba6d84/57e4162c-5c59-40f5-8650-019dcd70913e_rw_3840.jpg?h=81d6086135afa311e82ac3d99fd5e4d0)
![](https://cdn.myportfolio.com/b94ac6db-4196-4ead-95f7-211724ba6d84/e994ecfb-b94f-4c49-8a8e-67c8ca7e0cd2_rw_1920.jpg?h=ae5789a260e598756d1a4d4adccefdff)
![](https://cdn.myportfolio.com/b94ac6db-4196-4ead-95f7-211724ba6d84/5afabb60-ff5d-4e66-a9b8-16e02917c804_rw_1920.jpg?h=b6c2d3334baf899343413e1c5413c207)
![](https://cdn.myportfolio.com/b94ac6db-4196-4ead-95f7-211724ba6d84/867ba47f-b646-4d5e-8395-81b3036f7891_rw_1920.jpg?h=45f4c79863edeea157e7b7f3c63e1057)
![](https://cdn.myportfolio.com/b94ac6db-4196-4ead-95f7-211724ba6d84/0421fa05-a807-4555-9492-99b08f3ccd41_rw_1920.jpg?h=09a17657e9c0a3c5baf017a34a40d3d4)
![](https://cdn.myportfolio.com/b94ac6db-4196-4ead-95f7-211724ba6d84/ecb7c015-b343-4cf0-b3c1-a6eba806890e_rw_3840.jpg?h=1c8ab73dcfdaa5dfbbf7dcb296d413b8)
![](https://cdn.myportfolio.com/b94ac6db-4196-4ead-95f7-211724ba6d84/380ee464-17a1-49ad-828e-2ef32b99714f_rw_3840.jpg?h=2f56ab4ac0858ffe609477eab9b07133)
![](https://cdn.myportfolio.com/b94ac6db-4196-4ead-95f7-211724ba6d84/6c23ea7a-1377-4201-9a41-3d3b3ab9cab7_rw_1920.jpg?h=c12d93ac0872b586d6eced6cc8bc6f87)
![](https://cdn.myportfolio.com/b94ac6db-4196-4ead-95f7-211724ba6d84/b3533f5a-f849-4f0e-9418-68745345e1b7_rw_1920.jpg?h=3bf392787a2dbc9f3f74ba68982dc0ed)
![](https://cdn.myportfolio.com/b94ac6db-4196-4ead-95f7-211724ba6d84/799ee425-682e-4b3d-9bea-7dcadc1abb57_rw_1920.jpg?h=d2f67e35a963343beaa342af5f484f02)
Digital Newsletter
Provided to alumni and donors for the 2021/2022 academic year
![](https://cdn.myportfolio.com/b94ac6db-4196-4ead-95f7-211724ba6d84/8b147123-d18d-49d8-976c-ebfe2103efee_rw_1920.jpg?h=e4115cf90fda0f79783f5bade2aae9fe)
![](https://cdn.myportfolio.com/b94ac6db-4196-4ead-95f7-211724ba6d84/178ae68c-03dc-4a41-b4b7-99563c4fbddf_rw_3840.jpg?h=9c256dca95059d65738b30a3ba97e433)
![](https://cdn.myportfolio.com/b94ac6db-4196-4ead-95f7-211724ba6d84/493ce7b0-53d3-4ee3-877f-f0f63b5cde66_rw_1920.jpg?h=09e2c16ebdff95de42e5fee39c1045cf)
![](https://cdn.myportfolio.com/b94ac6db-4196-4ead-95f7-211724ba6d84/6b71cc5d-f123-4226-8ddf-d847c0c19fcc_rw_1920.jpg?h=47ed445fd92be788f244d2ce1de8689c)
Graduation Graphics
Event graphics including signage and digital invitations
![](https://cdn.myportfolio.com/b94ac6db-4196-4ead-95f7-211724ba6d84/79e7b03e-034d-4b19-8337-d35ecbd223c2_rw_3840.jpg?h=5d664ecabef8983e0de698a106c36ec0)
A-frame sign/Email banner
![](https://cdn.myportfolio.com/b94ac6db-4196-4ead-95f7-211724ba6d84/c24c1803-aeef-4c66-adb6-f784eece40ad_rw_3840.jpg?h=f8eb2d8fb76f233c899332f222c3c97b)
![](https://cdn.myportfolio.com/b94ac6db-4196-4ead-95f7-211724ba6d84/f8e13212-8b47-4feb-a874-aaf432f6c075_rw_3840.jpg?h=9536918ae3ab26926d18e8960113e10c)
Invitations